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Author Archives: admin
From the Ybrant Team to all our clients, partners and employees: Happy Holidays!
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Posted in Announcements
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It’s all Brand Safety
By Ronen Vaisman, Tech Support Engineer @ Ybrant Digital Lately, an increasing number of advertisers avoid buying RON traffic (Run Over Network), and for good reason: You never know what is out there – and even apparently protected domains like … Continue reading
Posted in Display
Tagged advertiser, banners, brand, channel, content, Digital Marketing, display, technology, user
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Jacob Nizri Discusses The Ybrant Digital Offering, Its Multi-Channel Approach, And The Growth Of Its Business Across Europe
Jacob Nizri is President of Ybrant Digital, a global digital marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its multi-channel approach, and the growth of its business across Europe. Continue reading
Posted in Markets, Uncategorized
Tagged agency, audience, campaign, channel, click, data, Digital Marketing, digital mix, display, engagement, facebook, global, impression, media, mobile, online, pixel, platform, ppc, publisher, reports, Search, social network, technology, tracking, user, xml
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The Battle for Social Search
Which destination will dominate our time online for the next couple of years will always be the conversation in our industry. The definite winners are the users who get better tools, more relevant content, and new options to find what they want online. Continue reading
Posted in Social
Tagged bing, Digital Marketing, engagement, facebook, google, like, metric, reach, relevance, results, Search, social, social networks, social search, twitter, youtube
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What They See is What You Get
Users are naturally efficient about the amount of information they consume and process. In order to get into their shortlist, publishers must offer simple ways to display relevant content. While images are among the most practical tools for this, they are not used as much. In-image advertising uses images to make ads more relevant, and keep the visitors entertained. In consequence, they stay longer on site and improve the monetization options for the publisher. Continue reading
Posted in In-image
Tagged audience, banner, content, Digital Marketing, in-image, monetization, publishers, revenue, technology, users, web2.0, youtube
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Digital Marketing is a Profession
Digital Marketing is not yet as fully instituionalized as professions that have been around for centuries. However, at the rate that the industry is developing, producing as much annual business as its older cousins, and directly influencing the lives of billions of people within a much shorter period of time, it’s on the sure path to stardom. Continue reading
Posted in Online Media, Uncategorized
Tagged CPC, CPM, Digital Marketing, digital media
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