Category Archives: Facebook

10 Facebook advertising updates you do not want to miss

Posted on April 10, 2013 by admin

Headlines have been mostly focused on Facebook Home’s launch, but don’t let it blind you from other important updates that can affect your social advertising strategy. Tune in for latest the latest developments on Facebook’s platform and how they may affect your advertising efforts. Continue reading →

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Posted in Facebook | Tagged advertising, apps, brand, campaign, facebook, mobile, platform, social, social marketing, ybrant, ybrant digital | Leave a comment

A Rare Opportunity to Pause and Think Ahead

Posted on December 31, 2012 by admin

As you spend the new year day, hopefully away from work, and more hopefully on some remote tropical island or snowy mountain top, or with your favorite group of people, let us recap what we’ve covered in our blog  this … Continue reading →

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Posted in Announcements, Digital Marketing, Display, Facebook, Markets, Mobile, Monthly Update, Online Media, Social, Video, YBrant Digital | Tagged 2012, advertisement, advertisers, APAC, best, Big Data, digital, exclusive, facebook, industry, insights, leading, marketing, metrics, new year, recap, sponsored stories, video social network | Leave a comment

Thoughts on your Digital Strategy for 2013

Posted on December 13, 2012 by admin

As a digital strategist, media planner or digital manager, you are probably deep into your next year plans. You have probably already come across statements declaring that 2013 will be the year of video”, or “the year of mobile and … Continue reading →

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Posted in Digital Marketing, Display, Facebook, Mobile, Online Media, Social, YBrant Digital | Tagged 2013, Big Data, content marketing, cross platform, device, digital manager, digital strategist, face.com, Facebook Exchange, instagram, media planner, mobile, second screen, social networks, strategy, technologies, trend, visual, we-design | Leave a comment

Facebook Developments that Really Matter for advertisers

Posted on December 6, 2012 by admin

Facebook releases many products and updates for its pages, insights, applications and other features. It’s in many aspects a mature ecosystem with its own in-laid rhythm. As Preferred Marketing Developers specializing in ads, we want to share with you some … Continue reading →

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Posted in Digital Marketing, Facebook | Tagged ads, audiances, facebook, Marketplace Ads, mobile, mobile app ads, offers, premium ads, Sponsored results | Leave a comment

Digital Advertising is also a Profession

Posted on November 29, 2012 by admin

We already established in a post last year, that Digital Marketing is, at least very close to being, a fully categorized profession.  Events in recent months drive us to sharpen the definition and narrow it down to specifically Digital Advertising. … Continue reading →

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Posted in Digital Marketing, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged academic, CanSpam, degrees, devices, digital advertising, Digital Marketing, knowldege, market, profession, ROI, technology | Leave a comment

Be Cross-Platform, Outside and Inside your Strategy

Posted on November 22, 2012 by admin

If you’re spending your days devising, budgeting and executing a digital strategy for your brand or product, you probably feel an increasing need to reach your target audiences on all devices and platforms they use to connect and interact online. … Continue reading →

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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, Video, YBrant Digital | Tagged audience, B2B, B2C, Consumer Packaged Goods, cross platform, crowdsourcing, devices, digital, exposure, Facebook Exchange, influencers, IP, marketing, measurability, millenialas, mobile, pitch, platfrom, strategy, viral | Leave a comment

Visual Content is King?

Posted on November 9, 2012 by admin

When creating a digital strategy the first questions that come to mind include the standard five Ws: Who is the target audience? What is needed to accomplish our goals? Where are they? When do we start the campaign? Why is … Continue reading →

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Posted in Digital Marketing, Facebook, In-image, Online Media, Social, Video, YBrant Digital | Tagged audience, brainstorm, campaign, communication, content, digital, engage, engagement, google, increase, infographic, integral, marketing, strategy, viral, visual | Leave a comment

Click Unto Others as You Would Have Them Click

Posted on November 1, 2012 by admin

If there is one constant thing to say about the online advertising eco-system, it’s that it is volatile and messy, day in day out. The players on the famous online industry Lumascape maps, and their global versions might change from year to year, but there are always new ones. Not a dull moment for us. Continue reading →

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Posted in Digital Marketing, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged audience, click, component, digital, digital media, Facebook timeline, Lumascape, mobile, Search, smartphone, social, strategy, target, technology, touch, video, youtube | Leave a comment

Facebook of 2012 – A Look at Top Innovations for Brands

Posted on October 25, 2012 by admin

In 2012, Facebook continued to evolve its platform capabilities for users. Sometimes these new updates came as a surprise while others generated a lot of hype beforehand. One thing is for sure, with each new feature released; they created an enhanced networking experience for its users and marketing experience for Brands. As the year winds down, we spotlight three Facebook innovations of 2012 and explain their marketing potential for your Brand. Continue reading →

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Posted in Digital Marketing, Facebook, Markets, Online Media, Social, YBrant Digital | Tagged advertising, banner ad, content, digital, innovation, marketing, networking, post, social marketing, social media, timeline, update, viral | Leave a comment

Digital Experience Matters More

Posted on October 4, 2012 by admin

In the fast-paced digital marketing industry, lessons learned from mistakes can be patterned into software, but they still cannot replace excellent service and personal experience. Everyone is entitled to make wrong decisions. In fact, most successful business leaders got to … Continue reading →

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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged analysis, Big Data, business, campaign, industry, information, marketers, metrics, platform, technology, Tools | Leave a comment