Category Archives: Mobile

Digital Advertising is now 3 things: Mobile, Mobile and Mobile

Posted on April 17, 2013 by admin

he 3 most crucial and central trends in digital advertising this year: Social, Video and Rich Formats, will enjoy even greater glory due to the boost they get from the rise of mobile into the dominant device interface for global internet use. Continue reading →

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Posted in Mobile, Social, Video | Tagged advertising, audience, banners, CTR, facebook, mobile, platform, social, technology, video | 1 Comment

A Rare Opportunity to Pause and Think Ahead

Posted on December 31, 2012 by admin

As you spend the new year day, hopefully away from work, and more hopefully on some remote tropical island or snowy mountain top, or with your favorite group of people, let us recap what we’ve covered in our blog  this … Continue reading →

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Posted in Announcements, Digital Marketing, Display, Facebook, Markets, Mobile, Monthly Update, Online Media, Social, Video, YBrant Digital | Tagged 2012, advertisement, advertisers, APAC, best, Big Data, digital, exclusive, facebook, industry, insights, leading, marketing, metrics, new year, recap, sponsored stories, video social network | Leave a comment

In the year 2020…

Posted on December 20, 2012 by admin

Unlike the famous “1969″ song, by 2020 we still won’t have had enough time to destroy our planet. However, 8 years from now in online advertising terms is a lifetime. What will our industry look like in New Year’s Eve, … Continue reading →

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Posted in Digital Marketing, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged analyze, communication, consumer, crowd-sourced, future, Minority Report, online advertising, potential, power, prediction, technology, text, virtual | Leave a comment

Thoughts on your Digital Strategy for 2013

Posted on December 13, 2012 by admin

As a digital strategist, media planner or digital manager, you are probably deep into your next year plans. You have probably already come across statements declaring that 2013 will be the year of video”, or “the year of mobile and … Continue reading →

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Posted in Digital Marketing, Display, Facebook, Mobile, Online Media, Social, YBrant Digital | Tagged 2013, Big Data, content marketing, cross platform, device, digital manager, digital strategist, face.com, Facebook Exchange, instagram, media planner, mobile, second screen, social networks, strategy, technologies, trend, visual, we-design | Leave a comment

Digital Advertising is also a Profession

Posted on November 29, 2012 by admin

We already established in a post last year, that Digital Marketing is, at least very close to being, a fully categorized profession.  Events in recent months drive us to sharpen the definition and narrow it down to specifically Digital Advertising. … Continue reading →

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Posted in Digital Marketing, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged academic, CanSpam, degrees, devices, digital advertising, Digital Marketing, knowldege, market, profession, ROI, technology | Leave a comment

Be Cross-Platform, Outside and Inside your Strategy

Posted on November 22, 2012 by admin

If you’re spending your days devising, budgeting and executing a digital strategy for your brand or product, you probably feel an increasing need to reach your target audiences on all devices and platforms they use to connect and interact online. … Continue reading →

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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, Video, YBrant Digital | Tagged audience, B2B, B2C, Consumer Packaged Goods, cross platform, crowdsourcing, devices, digital, exposure, Facebook Exchange, influencers, IP, marketing, measurability, millenialas, mobile, pitch, platfrom, strategy, viral | Leave a comment

Digital Analytics: The Proof is in the Data

Posted on November 15, 2012 by admin

The key to effective digital marketing nowadays is not just about having lots of data. It is about having data you can count on and that is reliable. We’ve all heard the saying “garbage in. garbage out.” When it comes … Continue reading →

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Posted in Digital Marketing, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged advances, analytics, Big Data, budgets, data, demographical, digital, e-commerce, google, google analytics, management, marketing, social media | Leave a comment

Click Unto Others as You Would Have Them Click

Posted on November 1, 2012 by admin

If there is one constant thing to say about the online advertising eco-system, it’s that it is volatile and messy, day in day out. The players on the famous online industry Lumascape maps, and their global versions might change from year to year, but there are always new ones. Not a dull moment for us. Continue reading →

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Posted in Digital Marketing, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged audience, click, component, digital, digital media, Facebook timeline, Lumascape, mobile, Search, smartphone, social, strategy, target, technology, touch, video, youtube | Leave a comment

Digital Experience Matters More

Posted on October 4, 2012 by admin

In the fast-paced digital marketing industry, lessons learned from mistakes can be patterned into software, but they still cannot replace excellent service and personal experience. Everyone is entitled to make wrong decisions. In fact, most successful business leaders got to … Continue reading →

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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged analysis, Big Data, business, campaign, industry, information, marketers, metrics, platform, technology, Tools | Leave a comment

Mobile Brandformance Tips

Posted on September 27, 2012 by admin

By Tzahi Stein, General Manager at Ybrant Mobile Many people like to make comparisons between mobile and the early days of the web, with higher click rates and user engagement with content. But I disagree with that analogy. It’s like … Continue reading →

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Posted in Digital Marketing, Display, Mobile, Online Media, Social, YBrant Digital | Tagged ad network, advertise, apps, digital advertising, landing pages, online marketing, platform, smartphone | Leave a comment