Category Archives: Uncategorized

Digital Timing is Everything

Post by Brent Cohen, Managing Director, China & APAC at Ybrant Digital Over the last few years, the advertising industry has seen both ongoing fragmentation and the emergence of specialized agencies in social media, digital creative, digital strategy, digital media … Continue reading

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Posted in Uncategorized | Tagged Ad Networks, advertising, brand, creative, Digital Marketing, facebook, media, mobile, mobile marketing, online advertising, ROI, social media, strategy, technology, ybrant, ybrant digital | Leave a comment

Big Data in the Advertising World

By Ronen Vaisman, RTB Specialist at Ybrant Digital More and more, we hear the word “Big data” and how it will affect organizations that manage endless amounts of information. Currently, every day the human race creates 2.5 quintillion bytes of … Continue reading

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Posted in Uncategorized | Tagged advertising, data, digital advertising, Digital Marketing, internet, online advertising, Online information, Ronen Vaisman, Tools, ybrant, ybrant digital | Leave a comment

Jacob Nizri Discusses The Ybrant Digital Offering, Its Multi-Channel Approach, And The Growth Of Its Business Across Europe

Jacob Nizri is President of Ybrant Digital, a global digital marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its multi-channel approach, and the growth of its business across Europe. Continue reading

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Posted in Markets, Uncategorized | Tagged agency, audience, campaign, channel, click, data, Digital Marketing, digital mix, display, engagement, facebook, global, impression, media, mobile, online, pixel, platform, ppc, publisher, reports, Search, social network, technology, tracking, user, xml | Leave a comment

Digital Marketing is a Profession

Digital Marketing is not yet as fully instituionalized as professions that have been around for centuries. However, at the rate that the industry is developing, producing as much annual business as its older cousins, and directly influencing the lives of billions of people within a much shorter period of time, it’s on the sure path to stardom. Continue reading

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Posted in Online Media, Uncategorized | Tagged CPC, CPM, Digital Marketing, digital media | Leave a comment