he 3 most crucial and central trends in digital advertising this year: Social, Video and Rich Formats, will enjoy even greater glory due to the boost they get from the rise of mobile into the dominant device interface for global internet use. Continue reading →
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Posted in Mobile, Social, Video
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Tagged advertising, audience, banners, CTR, facebook, mobile, platform, social, technology, video
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If you’re spending your days devising, budgeting and executing a digital strategy for your brand or product, you probably feel an increasing need to reach your target audiences on all devices and platforms they use to connect and interact online. … Continue reading →
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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, Video, YBrant Digital
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Tagged audience, B2B, B2C, Consumer Packaged Goods, cross platform, crowdsourcing, devices, digital, exposure, Facebook Exchange, influencers, IP, marketing, measurability, millenialas, mobile, pitch, platfrom, strategy, viral
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When creating a digital strategy the first questions that come to mind include the standard five Ws: Who is the target audience? What is needed to accomplish our goals? Where are they? When do we start the campaign? Why is … Continue reading →
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Posted in Digital Marketing, Facebook, In-image, Online Media, Social, Video, YBrant Digital
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Tagged audience, brainstorm, campaign, communication, content, digital, engage, engagement, google, increase, infographic, integral, marketing, strategy, viral, visual
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By Madi Bachar, Head of Video Advertising at Ybrant Digital Video content and the related advertising are a hot topic for a couple of years now, and during the Olympic days more than ever. But there is far more talk than … Continue reading →
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Posted in Digital Marketing, Display, Markets, Mobile, Online Media, Social, Video
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Tagged hulu, online advertising, video ads, video advertising, ybrant, ybrant digital, youtube
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Billions of dollars in premium advertising are looking for a new home—and casual games are perfectly poised to thrive in that kind of environment. Integrating video advertising into your ad mix can help create real value for both consumers and marketers. Continue reading →
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Posted in Casual Gaming, Video
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Tagged audience, brand, branding, casual games, Digital Marketing, gamers, lead generation, metrics, pre-roll, premium, segments, social games, video, video ads, virtual goods
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