Be Cross-Platform, Outside and Inside your Strategy

Posted on November 22, 2012 by admin

If you’re spending your days devising, budgeting and executing a digital strategy for your brand or product, you probably feel an increasing need to reach your target audiences on all devices and platforms they use to connect and interact online.

Not surprisingly, most agencies and organizations have modified their pitch accordingly and you will hear slogans like “on every screen,” “across all devices” and similar from every corner. Even the largest players keep coming up with solutions and products to bridge the gap between what they provide and what’s still out there. Facebook’s big investment in mobile ad formats, which took center page in its IPO, and the more recent Facebook Exchange initiative, are good examples. No one can allow themselves to stay put.

When you consider the resources you have at hand, putting your digital objectives vs. your digital budget, it can be quite a challenge to riddle out the priorities as the ground keeps shifting under your virtual feet. The range of possibilities to deal with this is very wide, so let us simplify it to only three:

1. Expand your advantages.

Some brands, particularly Consumer Packaged Goods, traditionally relied heavily on TV, radio and print advertising. The measurability was never spectacular, but mass reach combined with segmented content provided confidence in the effectiveness. It’s probably still true for TV, but the CPG multinationals are already been exploring online video for a couple of years already. Even without their financial power, if you have the content you should be able to easily make the skip over to online – and get much more measurability, exposure, and lower cost per eyeball. If you’re already active on social and display, you can leverage that for sharing, viral exposure etc.

2. Start experimenting with all platforms.

There is no excuse, no rational reason, for any brand, B2C or B2B, not to be active on Social networks or to have mobile-ready content. Your next customer is very likely to check you out form their phone, tablet, or hybrid thereof, while they’re on the move and with a very short attention span to your messages. So have your window dressed for these platforms, and your registration, sales and customer service interfaces aligned accordingly. The need to advertise there will come soon, very quickly and with a limited window of opportunity, so you better be ready.

3. “Get” fresh minds.

If you’re leading the marketing strategy for your organization, and you’re not younger than 21, you were probably born in the wrong time to really understand what’s going on. You may know hip terms like “Millennials,” “Influencers,” “Trendsetters” and such, but these are just translations into your language and conceptual space of a world you will never really understand. The people you will market to tomorrow will have grown up with more devices than shoes and you will only infiltrate their ranks by recruiting them not only into Junior positions, but also leveraging them into your thinking and strategy, and speaking their language. Crowdsourcing their thoughts and asking their help for your biggest and most crucial aspirations, is second nature for them

Start moving today about these three above aspects of your digital strategy, and you’re better equipped to cope with tomorrow’s challenges.

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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, Video, YBrant Digital | Tagged audience, B2B, B2C, Consumer Packaged Goods, cross platform, crowdsourcing, devices, digital, exposure, Facebook Exchange, influencers, IP, marketing, measurability, millenialas, mobile, pitch, platfrom, strategy, viral | Leave a comment

Digital Analytics: The Proof is in the Data

Posted on November 15, 2012 by admin

www.freedigitalphotos.netThe key to effective digital marketing nowadays is not just about having lots of data. It is about having data you can count on and that is reliable. We’ve all heard the saying “garbage in. garbage out.” When it comes to the analytics that you rely on to drive your business forward, nothing can be further from the truth. It is imperative that your data provides you with the correct insights in order to make the right decisions regarding your digital marketing strategy. Big data is the Achilles heel in many organizations. If it is yours, it might just be time to change your analytical shoes.

Who are your potential targets? What is their demographical makeup? Who and what influences their buying decisions? Bad data can lead you down the wrong path in targeting the wrong audience and/or sending the wrong message. Or both!!

Look at the data. What is it telling you? Gauge the accuracy of the information. Is it current? How would you translate this information that would best help you make the right decisions?

Data: Getting bigger and BIGGER

Over the past year, “Big Data” has become a hot topic everywhere from the pentagon to corporate boardrooms to IT departments at the local Board of Education. It has been written about in publications as diverse as the Wall Street Journal, TechCrunch and the Sacramento Bee.

Having all this data is great, but what do you do with it? How do you mine it for insights that will propel your digital marketing strategy forward? All this data can easily go to waste if it isn’t deciphered correctly and adapted effectively to your business’ digital marketing model.

Many organizations tend to get overwhelmed by all this “Big Data.” If your organization is as well, then you are not alone. The technological advance in web technology, the rapid adoption in the area of e-commerce coupled with the broad adoption of internet-enabled mobile devices empowers businesses to gain more insight into the purchasing habits of their customer base. While the dynamics of data accumulation creates challenges in management of the data as far as storage, processing and security, business that are equipped with the right tools are utilizing this plethora of data to their advantage.

“Big Data” is not a buzzword and those that dismiss it as such may have a hard time catching up, if they can do it at all. Comparable to revolutions of yesteryear such as Microsoft transforming the office, the music revolution inspired by Apple’s technologies, this data revolution will be looked at as no different.

Data: Making Sense of it All

So, it comes down to this. How do organizations utilize all this data and apply analytics to make better informed business decisions?

Google analytics is by far the best open source – Free – analytical; tool out here and it is easily installed on most websites. Using analytics you can:

• Gauge the performance of your organization’s digital assets such as blogs, videos, websites, landing pages, ads, etc…

• Your user’s behavioral patterns – How are they reaching your site, where are they coming from, how long are they staying there, where they are leaving from and when, and are calls to action (goals) being fulfilled.

It is unfortunate that many businesses today are pursuing strategic decisions while not taking all this data into account. This is a problem, as they do not know what is really happening.

Marketing budgets are either increasing or decreasing based on a very limited sample of information. What is worse is that it is often the wrong information. Based on all the advances in the digital marketing and social media sphere, it is paramount that the right tools are applied to the data, so that the business can decipher it intelligently. In today’s age, it is the only way to realize success with your digital marketing initiatives.

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Posted in Digital Marketing, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged advances, analytics, Big Data, budgets, data, demographical, digital, e-commerce, google, google analytics, management, marketing, social media | Leave a comment

Visual Content is King?

Posted on November 9, 2012 by admin

www.freedigitalphotos.netWhen creating a digital strategy the first questions that come to mind include the standard five Ws: Who is the target audience? What is needed to accomplish our goals? Where are they? When do we start the campaign? Why is this strategy the best? However, if you stop there you may be missing an integral part of the brainstorm: the “How.” How do we visually engage the audience?

As previously mentioned, Facebook’s timeline was created to put emphasis on the visual content. According to Simply Measured, in just one month after the timeline format was released for brands, visual content—photos and videos—generated a 65% increase in fan engagement. It is with visual content that a brand is able to make an emotional connection with its users. We can’t remember when a plain piece of text caught our attention, do you?

To illustrate the true power of harnessing visual content, here are five statistics that may help change your mind and your brand’s digital marketing strategy:

  1. 93% of communication is nonverbal and individuals process visuals 60,000 times faster than text. (3M Corporation)
  2. 40% of people will respond better to visual information than plain text. (Zabisco)
  3. As of January 2012, 60 hours of video uploads per minute and 4 billion video views per day (YouTube)
  4. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer)
  5. When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer)

Whether you’re a brand or consumer, when it comes to quick, clear communication, visuals will trump text almost every time. As the old adage states, “A picture is worth a thousand words.” In this day and age when a brand is limited to only a handful of words and a second to grab the audience, each word goes a long way to making a real impact.

It is important to note that visual content may not be for every company, however, there is a way to still get a piece of the visual pie by employing infographics. Generating approximately 13 million Google searches, a well-informed and designed infographic seamlessly marries the quantitative information your brand wants to get across in qualitative way.

Have you had success integrating visual content into your marketing strategy? Share your insights in the comments below!

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Posted in Digital Marketing, Facebook, In-image, Online Media, Social, Video, YBrant Digital | Tagged audience, brainstorm, campaign, communication, content, digital, engage, engagement, google, increase, infographic, integral, marketing, strategy, viral, visual | Leave a comment

Click Unto Others as You Would Have Them Click

Posted on November 1, 2012 by admin

www.freedigitalphotos.netIf there is one constant thing to say about the online advertising eco-system, it’s that it is volatile and messy, day in day out. The players on the famous online industry Lumascape maps, and their global versions might change from year to year, but there are always new ones. Not a dull moment for us.

So in all this moving picture, in order to stay on target you want to look for other constants that will help you stay in the game and maximize the effectiveness of your digital spend. Now, the list you will see below is not cast in stone. Depending on your location, your product or service, and your goals, you might want to change the order.

Always think about the users

It’s not a coincidence that the biggest web entities with the biggest amount of visits are the ones that provide the best user experience. As a brand or when offering a service, you should imitate that, and adapt to the way it’s done in each important user interface. Make an exciting Facebook timeline, an engaging YouTube channel, when you recognize that your target audience includes regular and adept users of these spaces.

Same old same old NEVER works again – plan for tomorrow

Just as when investing in your stock portfolio, you shouldn’t assume that what happened before will happen again, think the same way about digital media. There are so many features and changing patterns that you will always need to develop new expertise in-house, or acquire it from outside. And that’s a reality to deal with. Deal with it.

Don’t lay all your eggs in one platform

Today you have display, social, mobile, video and search and their different combinations. Tomorrow you will have more. While maintaining what works, always be in 2 or 3 more platforms at the same time, because dominance comes and goes.

Technology can help you scale, not think

There is an in-built irony in the way the web evolves. There is constantly more information and content to deal with, and technology increases the ability to consume and analyze this, as well as the ability to add more and more information and content. Even if it has a GPS and a collision prevention system, you have to be the one guiding the ship.

Screens do not replace each other, they complement

In order to stay in your audience’s radar, you need to follow them on all their devices. However, just because someone is using their mobile phone does not mean they’re disconnected from their computer or TV (actually studies show quite the contrary). The options for you are to follow the user across the platforms, or be on all at the same time. The first option requires more technology and expertise, the other usually bigger spending (see point 3 above).

ROI is the fastest moving target

You probably spend much energy in evaluating and measuring the success of your digital campaigns. When you start jumping across different digital platforms, screens and technologies, you will also need to adapt the way you measure the results and estimate the audience of your value. A Facebook like is not a mobile smartphone click/touch, which in turn is not a complete view-through of your video ad – and you need to be able to translate them correctly back to your results. Just remember that the value you put on that result can change and depends on many other parameters, such as content, competition, and geography.

All in all, this list might have 12 more items tomorrow. And the way people consume online content can completely change in a year. You will probably have hundreds of new devices, dozens on new platforms of hybrids. It couldn’t be more fun if you ask us.

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Posted in Digital Marketing, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged audience, click, component, digital, digital media, Facebook timeline, Lumascape, mobile, Search, smartphone, social, strategy, target, technology, touch, video, youtube | Leave a comment

Facebook of 2012 – A Look at Top Innovations for Brands

Posted on October 25, 2012 by admin

If you believe the Mayans, the year 2012 should mark the end of time. However, it appears nobody told that to the world’s number one social networking site.

In 2012, Facebook continued to evolve its platform capabilities for users. Sometimes these new updates came as a surprise while others generated a lot of hype beforehand. One thing is for sure, with each new feature released; they created an enhanced networking experience for its users and marketing experience for Brands.

As the year winds down, we spotlight three Facebook innovations of 2012 and explain their marketing potential for your Brand.

Timeline

While the Facebook Timeline was officially launched in December 2011, it wasn’t until April of this year that there was a mandatory switch for all users. Originally meant to enhance the average user’s Facebook experience, from a marketing perspective, it has been incredibly advantageous for a Brand as it sets up an important aspect of their social media presence.

- Photos, and Events, and Brand History! Oh my! First and foremost to the timeline experience is the enhanced branding capabilities for a company. When a user clicks on your page they are welcomed with a cover photo. The cover photo is large, colorful and the first marketing opportunity on the page. Essentially, the cover photo acts as a free banner ad and affords you an opportunity to visually entice potential clients. Properly utilize this opportunity. Your Brand page’s cover photo should be changed as often as is relevant to highlight new promotions, products and information quickly and easily.

- With the Facebook timeline, standard posts evolved into stories (as it was so eloquently stated by Mad Men’s, Don Draper in a fan created video). The timeline has created an enhanced biographical experience that takes an individual through a journey by visually highlighting achievements and other benchmarks. This gives your company an opportunity to shine and show, rather than just tell, your customers who you are and how the company has evolved to where it currently stands.

- From a content marketing perspective, the timeline has been incredibly beneficial with the ability to emphasize and feature the content deemed important. Is your company announcing a new feature, conducting a Facebook poll or encouraging a specific call-to-action? Because of Facebook’s innovation, just pin it to the top. Pinning a post to the top of the page should be in your marketing arsenal as it offers the ability to highlight new and interesting content. For one week, that content remains at the top and can quickly and easily be seen those who frequent the page thus increasing post reach, as well as potential interactions.

Enhanced Post Targeting

- With each new update, Facebook’s targeting capabilities have given marketers enhanced opportunities to hone in and provide the right information to the right people. The newest option, “Page Post Targeting Enhanced” is an enhanced version that has been a useful feature as it now allows you to go target individuals, not just by location and language, but by gender, age, interests, education, etc. However, it should be noted that this Page Post Targeting applies only to the News Feed and not to the page itself. But do not be discouraged, this gives friends of fans the ability to see viral posts after they have been engaged with.

Private Messaging Capabilities

- There comes a time when a wall post reply just doesn’t cut it and that is where Facebook’s private messaging feature has a time to shine. This feature enables businesses to increase their engagement with page fans by creating opportunity for direct engagement. While you can turn this feature off, we suggest leaving all channels of communications open! As the name states, it provides the avenue to quickly, easily and directly deal with any situation in a private manner. With private messaging, it offers an opportunity to personally engage with a user and offer enhanced customer service that was previously unavailable.

While we are only just now entering Q4 for Facebook, we expect there to be continued advancements and improvements that will not only benefit the brand-consumer relationship, but enhance your ability to strategically enhance your brand presence, reputation and engagement.

Is there another Facebook upgrade in 2012 that has greatly benefited your brand? Write it in the comments below or share with us on Facebook!

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Posted in Digital Marketing, Facebook, Markets, Online Media, Social, YBrant Digital | Tagged advertising, banner ad, content, digital, innovation, marketing, networking, post, social marketing, social media, timeline, update, viral | Leave a comment

Generation-C: Connect, Create and Cultivate

Posted on October 16, 2012 by admin
If you listen closely, you will notice a slight buzzing sound. It isn’t too loud or distracting, just enough to get your attention. That sound you hear, growing louder, is coming from the emerging niche generation, Generation-C. They are Generation-Connected.


Gone are the days where individuals were categorized, and marketed to, based on their birth year. Rather, this niche group is comprised by their digital connectivity. These individuals are noted as tech-savvy, digital and social individuals who consume media and share their experiences through devices more than any other age group.


They are the type of audience who pride themselves on their connectivity and prefer everything to happen at the speed of a click, or a touch of the finger. You may have recognized them as a part of your growing audience, but do you know the best way to approach them?


Below, we share five tips to help better understand who they are and what they mean to you:
  1. Know who they are – The running joke is that those classified as Generation-C are born with a birth certificate and a social presence. The reliance and connection the generation feels towards technology is further illustrated in an infograph highlighted by award winning author and speaker, Brian Solis. According to research, 84 percent of Millennials and 70 percent of Boomers say that user-generated content (UGC) has an influence on what they buy. Even more notable, 51 percent of those Millennials are more likely to receive recommendations from strangers, through UGC on a company website, rather than their own friends and families. Generation-C is searching for answers; your company should be part of the search party.
  2. Be Accessible – In this fast paced world, when an individual is looking for something they want it that moment. If your lead can’t easily find you or the information they’re looking for, the opportunity has been lost. This doesn’t necessarily mean to create a presence in every available platform, but it does mean you need to be where your customers are. Find the digital spaces that are most relevant to your brand and cultivate it with information that is clear and concise.
  3. Sharing [a story] is Caring –With the increased emphasis on content marketing as part of a digital strategy, it is important to think about what is posted. It should be viewed, not as independent nuggets of information, but as pieces of the bigger picture. The content you create, whether in a Blog, Facebook or Twitter, should tell your company’s story. A story in which your customers play the protagonists. Employing more connected content, coupled with dynamic visuals, creates a unique user experience where they feel involved. The results could drive action and engagement, both online and offline.
  4. Promote Discussions, Don’t Discuss Promotions – While it is a general rule of thumb for a brand to socially engage with its users it can often turn into a one-way conversation. Use Generation-C’s interest in connectivity and hunger for real engagement. Ask leading questions and learn more about what they want to discuss. Whether it is about specific products or more generally focused on the industry take notice of their responses. It is with these responses you begin to establish meaningful relationships.
  5. If You Build It, They Will Share – It is no secret that people have opinions. Even less of a secret that they enjoy sharing said opinions online. Unfortunately, many individuals believe their opinions are valued more by other consumers than a company. Luckily, there is a simple solution: Let them speak. In the aforementioned infograph, it is noted that 64 percent feel that companies should offer more ways to share opinions. In doing so, the consumer will continue to participate and the brand will be receiving valuable information.
This generation may be relatively new, but their impact on the advancement and development of technologies has definitely been felt.  With each passing tweet, like or share Generation-C helps to change and evolve the way we create, connect and experience, socially.


Do you have any other tips that aren’t mentioned here? Feel free to share your Do’s and Don’ts for connecting with Generation-C in the comments below.


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Posted in Digital Marketing, Markets, Online Media, Social, YBrant Digital | Tagged advertising, connected, content, content creation, demographic, digital, Digital Marketing, facebook, generation, Generation C, lead generation, marketing, online marketing, twitter | Leave a comment

Digital Experience Matters More

Posted on October 4, 2012 by admin

Big Data and Digital Experience In the fast-paced digital marketing industry, lessons learned from mistakes can be patterned into software, but they still cannot replace excellent service and personal experience.

Everyone is entitled to make wrong decisions. In fact, most successful business leaders got to the top by making many mistakes along the way and by encouraging their colleagues to do the same. Mistakes, in themselves, are not so scary. Rather, it’s hidden facts and/or lack of information about a decision that create uncertainty and indecision. Think about it this way: If you believe you know the subject and that you are making an informed decision, it will be supported by personal confidence and will also help you cope with the negative consequences if you happened to make a wrong move.

Unfortunately for many digital marketing managers, it is very hard to make strategic decisions about campaigns, platforms, metrics, etc. with complete information. Our world is simply moving too fast. Trends come and go, business models change on a daily basis, and new uncharted territories appear on the horizon in the turn of every corner.

Let us get one fact straight: The information is out there; it’s just not all in the same hands. When you plan your next digital marketing move, your energies should focus on how to connect with the suppliers and resources that have the most critical information that you need to make smart decisions.

One way to deal with this challenge is to collect and leverage Big Data, a field we already explored in a previous post. Most large ad networks and social media tools simply have no other choice. There is too much information to make statistical inference of value without Big Data Analysis. You can assume that this aspect will be covered by the display exchange platform, and/or mobile network, and/or social software tool or service you use to manage your budgets.

However, no amount of technology can cover for proven experience. Local knowledge of your market and culture, coupled with lessons from mistakes already committed in the past, is the only real method to maximize success in future decisions. Sure, you can always take risks and dive into opportunities. But even then hold hands with others who have been there and done that. In digital marketing, even a couple of years are an invaluable amount of time, considering how young the industry is.

In short: Don’t just buy platforms and tools. Buy the story behind them and the people that will train and support you when using them. It will help you make smarter decisions.

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Posted in Digital Marketing, Display, Facebook, Markets, Mobile, Online Media, Social, YBrant Digital | Tagged analysis, Big Data, business, campaign, industry, information, marketers, metrics, platform, technology, Tools | Leave a comment

Mobile Brandformance Tips

Posted on September 27, 2012 by admin
By Tzahi Stein, General Manager at Ybrant Mobile

Many people like to make comparisons between mobile and the early days of the web, with higher click rates and user engagement with content. But I disagree with that analogy. It’s like comparing the latest Ferrari model to the first Ford T from the beginning of last century. Think about it this way: By simple application of Moore’s law about computing speed, the iPhone 5 has about 1000 times more computing speed than an average 1997 desktop PC. And that’s just the hardware. If you add bandwidth, browsing speed, wireless and cellular technology advancements and the touch interface, you can probably pack in several centuries of progress in just 15 years.
More importantly, mobile users are usually experienced web users and obstacles like banner blindness are already installed in their browsing and online consumption habits. So how do you deal with that as an advertiser and perform efficient mobile campaigns?

To be honest, as we venture out to new markets and recruit more brands and advertisers to spend wisely and effectively on mobile ads, we rarely feel the need to actually convince prospects why mobile is important. They all have smartphones, as do their family members, employees and friends. So the potential is easy to internalize and understand. Like every new territory, there are doubts and lack of understanding about the implementation, and you need the right information in order to make smart choices with your budgets.

Mobile Brandference

Mobile: Strategic and smart, for any digital campaign.

So I want to provide you with three important factors that highlight why mobile is a strategic and smart choice for any digital campaign:
  1. Mobile is THE main out-of-home media consumption platform and people are out of home, at work or shopping or relaxing or exercising, most of the hours of the day. And at all these times they have their mobile device with them. Nevertheless, while at home or work, smartphones and tablets are becoming the preferred medium to consume more content – via apps and mobile web. App or mobile web surfing is more goal oriented, as the user enters for a specific purpose or service offered by the app developer, and it’s usually related to what they’re doing at the moment (checking out the nearest restaurant, timing your run, navigating to your destination, etc).  Taking into account the mind set and screen size limitations, mobile ads should clearly bring more value to the user.
  2. Mobile is the fastest growing platform in terms of digital ad-spend, with only video coming in close. The gap between the time spent on mobile by users and the budgets that go there is huge and irrational, and brands and marketers are starting to realize this and make quick adaptions.  Mobile advertising is growing also in its capabilities offering engaging rich media ads and video ads.
  3. Unlike regular web pages where banners can disappear when you scroll up and down, Mobile banners stay on the page even when you scroll. There is only one banner and it occupies a much more significant portion of the screen.
There is a long list of other reasons, but the combination of the above three points should be enough to help decision makers rationalize increasing their spend on mobile ads.
It is also extremely important to be adequately prepared for mobile advertising with the right banners, landing pages and mobile-ready sites.  Again, the transition is much quicker and there are countless tools and services for converting sites to a mobile-ready version, hosting mobile landing pages and building mobile ad formats. If you feel you’re missing a part of the puzzle, feel free to consult with your Ybrant rep.

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Posted in Digital Marketing, Display, Mobile, Online Media, Social, YBrant Digital | Tagged ad network, advertise, apps, digital advertising, landing pages, online marketing, platform, smartphone | Leave a comment

Using Digital Marketing to Target Local Audiences

Posted on September 20, 2012 by admin
In a reality of increased competition coupled with repeating economic downturns, the marketing world has been taken for quite a loop. How do companies and brands manage to reach their digital customers? What tactics do they use at the local level? Part of the problem is the pace at which messages are screaming across the digital and real landscape in the form of banner ads, slick splash pages, fliers on doorsteps and mail marketing campaigns. Are the messages getting across? Do you need to adjust your methods so your message stands out?
Thinking local will always work in your favor.

Thinking local will always work in your favor.

The great news is that digital marketing can help you cut through the noise to reach your local target; and it doesn’t have to break the bank.


Most of the tactics pointed out above are used to target the local consumer and following are some of our suggestions that will educate you as how to best digitally market to your local target audience and get your message across.


  • Performance-Based Mobile Advertising


In this new mobile age, you are poised to bring your business immediate and relevant exposure via mobile advertising. As an advertising business, this solution empowers you to reach and engage consumers on the go, wherever they are searching.


Mobile engagement allows the targeting of local audiences by using performance-minded techniques that you won’t find anywhere else. By utilizing sophisticated location targeting you have the ability to narrow your target focus to the most granular level including ZIP code, latitude, neighborhood and much more.


  • Facebook going into Local Hyper Drive


There is rarely if any a time that you come across a marketing article that does not mention Facebook. For example, 48% of the UK population is now a Facebook member, so it’s very likely that you will be able to offer most of them something near where they live or work.


It’s always been within the means for the majority of local businesses that use Facebook to connect with their audience cost-effectively. Facebook has gone hyper, drilling down to a more detailed level of targeting. This is not only for age, sex and interest demographics, but this marketing technology can potentially reach customers in towns, villages and streets.


  • Location based services: Think local and grow!


As an advertiser, thinking local will always work in your favor because it shows target audiences that you are interested in their lives beyond their wallets. From a consumer perspective, Foursquare, Facebook Places, Mobile navigation apps and other localization services can be used to save big by securing deals when your consumers repeatedly shop or dine somewhere. It is also an exciting way to keep up with friends and discover nearby places. Big brands can strategically aim in location where they have one or several stores, partner stores, restaurants where their products are served, etc.


By utilizing localized content to grab your target’s attention, you are engaging them with a message that allows them to interact with you by taking part in such activities as posting a testimonial about your product or service and how it gave them the best value for their money, the friendliest service, etc.


Although the list is far from exhaustive, we hope it will get you thinking along local marketing lines. In order to target local, you have to think local, regardless of where your business is actually located.



Please feel free to contribute in the comments section. We’d love to know what you find the most effective way to get your message across, combining digital and local.


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