Dominic Elfer

Dominic Elfer is Max interactive's founder and Managing Director. With an unrivalled Interactive Ad Network career, he brings Thirteen years of experience in running Network sales across Europe, Asia and Australia.

In 1996 he aided with the set up of the UK's first ever Internet advertising network, TSMS as sales director.

In late 1998 Dominic was head hunted by 24/7 Media Europe to run the sales team for the world's premiere Ad Network. With a team of twelve he generated remarkable revenue levels, often exceeding $500,000 US per week.

Dominic was then hired by 24/7 Asia to their Australian division where he established himself in the Australian and Asian markets.

Prior to the launch of Max interactive Dominic set up and ran the Australian sales operation for Adsociety. Adsociety was a pan asian Ad Network owned by Hong Kong’s Pacific Century Cyberworks with offices in over 10 countries. The Australian office was the first arm of the operation to become profitable.

Pre his career in the Interactive sales and marketing world Dominic enjoyed great successes at the following companies: EMAP ( Business to Business press), Institute of Directors (Press, Exhibition and Conference sales) and Claritas ( Direct marketing list rental). The latter has stood him in good stead when understanding the value and intricacies of One to One email marketing.

Dominic holds a Combined Honours Degree in Politics, Philosophy and Economics from Southampton University in the UK.