Oridian earns IASH accrediation

IASH is the official Ad Network Council of the IAB

Oridian, Ybrant’s leading international ad network brand, has earned IASH (The Internet Advertising Sales House) accreditation by passing its audit, one of the stringent ad placement standards.

IASH is the official Ad Network Council of the IAB. IASH Code provides a formal framework for best practices for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or brokering internet advertising space a clear understanding of the types of inventory that can and cannot be used when fulfilling an ad insertion order.

The Code also forbids IASH members to sell inventory related to hate, indecency, bombs, guns, spyware and so on. It also sets out to provide transparency for the buyer. The tougher Code of Conduct, announced in Jan 2008 (Version 8.1), reinforces IASH’s commitment to transparency and the tightening of the Code of Conduct.

“The IASH accreditation is exclusive and we are proud to be a member after our UK office that led the way in June 2008. This will boost confidence in the eyes of our clients who can be at ease when they rely on us to run their campaigns on safe and relevant content websites.” said Jacob Nizri, President of Display Ad Networks for Ybrant Digital.

Richard Foan, managing director of ABCe, said: “As the IASH members know, the stringency of our audit processes continues to grow, in line with industry demands. It is clear to me that IASH members are determined to deliver to their clients through the IASH/ABCe stamp of trust.”

The IASH Code of Conduct bans adverts appearing on “barred content”, namely pages that feature indecent, obscene or hate content in any form. Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.

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