Ybrant arm Oridian to handle ads for FTV.com

Hyderabad April 11, 2008 - Oridian, a subsidiary of Hyderabad-based digital marketing solutions provider Ybrant Digital, has entered into an alliance with global fashion and beauty media powerhouse Fashion TV (FTV).

Ybrant would leverage Oridian’s global footprint and would monetise all international advertisement traffic on FTV.com, which reaches over 800,000 unique users per month.

"FTV is particularly strong in Europe, and Oridian has unparalleled reach - 35% (6.7 million unique users) in the UK, 38% (4.5 million) in the Netherlands, 15% (8 million) in Germany, and 55% (3.1 million) in Belgium. Our ad network will help advertisers reach potential customers on FTV.com, and take full advantage of its global clout and outstanding reputation," Jacob Nizri, chief executive, Oridian, said in a release issued today.

Oridian, an Israeli online media company that was acquired by Ybrant Digital in December 2007 for $13.8 million (Rs 55.2 crore), is one of the top 10 international advertising networks with a reach of over 140 million unique users per month.

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